Molecular Devices – Paradigm Tune
Wordplay Ads - Radio Widgets
Project Description

Molecular Devices acquired the Paradigm multimode microplate reader from another vendor and wanted to relaunch the product with a new replaceable optical cartridge — TUNE.

The creative focus is a set of whimsical radio illustrations and phonetic definitions of TUNE that tie together the flexibility and sensitivity of the instrument.


Project Details
ClientMolecular Devices

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